5 steps to a successful recruitment website

3 essential reasons why you should have a recruitment website:  

      1) Increasing the visibility and attractiveness of the employer.

A professionally designed recruitment website allows a company to showcase its culture, values ​​and strengths as an employer. This increases the attractiveness of your company to potential applicants and helps you create a positive impression on job seekers.  

      2) Better targeting and targeting of quality candidates.

With a recruiting website, you can more effectively identify and approach quality candidates. You can create targeted job postings and messages that reach the right people with the right skills and interests.  

      3) Simplification and automation of the recruitment process.

A professional career website makes it easier to manage the recruitment process. You can create online forms that make it easy for applicants to log in and submit resumes. With Datacruit integration, you can see all potential candidates in one place.  

5 steps in the right direction

But how do you create such a website? Let's show you five steps that will guide you in the right direction.  

• Comprehensible presentation of the positions is the basis.

Introduce each vacancy clearly. This works just like your best sales landing page. Start with the most important information. Who are you looking for? For what time? What do you require from them? What are you offering for their work?

TIP! How to actually create the most sophisticated landing page? We will tell you that in this article.  

• Don't say everything yourself.

Let your employees speak for you. Every company is made up of people. Everyone is interested in who their potential future colleague is and what they think of their employer. Introduce your team and share their experience with potential applicants.

TIP! Why do candidates really care what your employees think? Read an article about trends in social proof with Pavlína Louženská from the Trendspotting podcast.  

• What do you have to benefit employees?

Show the icing on your company’s cake. Corporate benefits can be a big draw. How do you make life more pleasant for all your employees?  

• Do not throw sticks under the feet of applicants.

Make contact easy. Don't discourage applicants with a complicated contact process. Create a form on your website through which they will send you all the required data and files.  

• Don't add unnecessary work.

The recruitment website should be in the hands of HRists, not developers. Avoid code tools like solidpixels. Give them the ability to build recruitment sites without external help, and leave the rest to automation. Saving applicant data in clear tables, connecting to Datacruit or automatic confirmation e-mails will save you a lot of time.  

Before you start

Before you start creating your career website, don't forget to prepare some basic materials. Focus on structure in the beginning. Plan how your website will be structured, how its pages will look, what sections they will have and what you want to fill them with. In this case, the basic sections are About Us, Benefits, Team, Contacts or Forms.  

What do you want to tell potential employees on your careers website? Write all the necessary texts according to the planned structure - introduction of vacant positions, benefits, company philosophy... What other content can you show applicants? Prepare articles from your blog or perhaps links to your social networks.  

The communication of the brand should be the same across all its channels, therefore you should definitely not proceed without a visual identity manual with all the elements it should contain - logos, colors, fonts, usage, etc. And speaking of visuals, get ready right away with the rest of the necessary visual content. Complete your website with photos of employees, pictograms of benefits, videos from company events, etc.